Marketing

Meltwater Webinar: 4 Reputation Management Realities Higher Education Brands Now Face

Higher ed marketing friends, be sure to join me for a session with the folks at Meltwater, designed to help YOU up-level your reputation management! We’ll discuss: How staying on top of ratings and reviews are no longer a choice but a requirement Why and how higher ed institutions should be responding to online comments […]

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Adweek Webinar: Using Data to Tell Your Story: Create Content Your Industry Will Cite and Clients Will Love

In this upcoming webinar, I’ll be talking about why data is ESSENTIAL to making your case and HOW to leverage it most effectively. How do you figure out the stats that will sway your audience and carve out a space for thought leadership in your market? The key lies in locating industry data, identifying the […]

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Which Social Media Measurements Matter Most? It’s All in the Customer Journey

There’s no one right approach to social media measurement. However, there are several common ways to think about metrics that matter. What are they? Check out my latest blog post for Convince & Convert to find out. I cover: How Audiences Engage with Social Media Which Social Media Metrics Matter Throughout the Customer Journey? How […]

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A Shark’s Perspective Podcast Interview: How to Use Data and Insights to Shape Your Content and Social Media

You know me—always happy to talk about the power of data and insights in content marketing and social media marketing. So when Kenneth “Shark” Kinney invited me on his podcast to wax poetic about this topic, I was more than happy to oblige. Join us as we talk about what brands like Grand Ole Opry […]

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10 Content Experience Mistakes To Stop Making (and Ideas for Fixing Them)

My friends at Content Marketing Institute gathered advice from just a few of the experts who will be speaking at Content Tech this spring. Interested in attending? Be sure to use my code, HOU100 to save $100 off registration. I hope to see you there! Be the brand that asks customers what’s relevant to them, then […]

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Why Storytelling Still Matters for B2B Marketing ft. Zontee Hou

I had a ton of fun talking to the folks at Netwise about data, storytelling, and the reasons that the two go hand-in-hand. Listen to the full conversation below. Want to read the show notes? Click here.

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Which B2B Marketing Trends Will Rule 2022? Here’s What Top Experts and Influencers Say.

I was honored to once again be featured by LinkedIn in their round-up of top experts and influencers in B2B marketing, who shared how marketers should capitalize on trends in 2022. Elevate the “Hidden Benefits” of Your Brand Experience “We’re keeping an eye on the ways that marketers can and should supercharge their marketing messaging […]

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4 Reputation Management Realities That All Brands Now Face

My latest blog post for Convince & Convert is now up: What do Beyoncé, Kate Middleton, and Harrison Ford have in common? Other than having devoted fan bases, they’re celebrities who have a reputation for giving very few interviews. They control their messaging tightly. While Beyoncé and Kate Middleton choose to go directly to their […]

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Data & Storytelling: Using Insights to Shape Your Content & Social Media at #DigiMarConWorld

Will you be attending DigiMarConWorld this November 17-18? I’ll be there, and I hope to see you in my session. Featured Speaker Announced: See Zontee Hou @ZonteeHou from Media Volery @MediaVolery speak about Data & Storytelling: Using Insights to Shape Your Content & Social Media at #DigiMarConWorld https://t.co/NrLKnyiUCJ (November 17-18) Last Chance, Register Today! #digitalmarketing […]

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Growth Decoded: Thought Leadership [Video Interview]

In the season premiere of “Growth Decoded,” Ernie Santeralli of ActiveCampaign interviewed folks at Content Marketing World including me, Jay Baer, Ann Handley, Rachel Mann, John Jantsch, Melanie Deziel and more. It was a fun and dynamic conversation. In it, I say things like: ‘Point of view’ is less important to me than ‘what is […]

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