Business

Meltwater Webinar: 4 Reputation Management Realities Higher Education Brands Now Face

Higher ed marketing friends, be sure to join me for a session with the folks at Meltwater, designed to help YOU up-level your reputation management! We’ll discuss: How staying on top of ratings and reviews are no longer a choice but a requirement Why and how higher ed institutions should be responding to online comments […]

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Adweek Webinar: Using Data to Tell Your Story: Create Content Your Industry Will Cite and Clients Will Love

In this upcoming webinar, I’ll be talking about why data is ESSENTIAL to making your case and HOW to leverage it most effectively. How do you figure out the stats that will sway your audience and carve out a space for thought leadership in your market? The key lies in locating industry data, identifying the […]

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Which Social Media Measurements Matter Most? It’s All in the Customer Journey

There’s no one right approach to social media measurement. However, there are several common ways to think about metrics that matter. What are they? Check out my latest blog post for Convince & Convert to find out. I cover: How Audiences Engage with Social Media Which Social Media Metrics Matter Throughout the Customer Journey? How […]

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A Shark’s Perspective Podcast Interview: How to Use Data and Insights to Shape Your Content and Social Media

You know me—always happy to talk about the power of data and insights in content marketing and social media marketing. So when Kenneth “Shark” Kinney invited me on his podcast to wax poetic about this topic, I was more than happy to oblige. Join us as we talk about what brands like Grand Ole Opry […]

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4 Reputation Management Realities That All Brands Now Face

My latest blog post for Convince & Convert is now up: What do Beyoncé, Kate Middleton, and Harrison Ford have in common? Other than having devoted fan bases, they’re celebrities who have a reputation for giving very few interviews. They control their messaging tightly. While Beyoncé and Kate Middleton choose to go directly to their […]

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Marketers You Should Know: 16 Brilliant Thinkers to Follow on LinkedIn

“When’s the last time you introduced new voices into your LinkedIn feed?” I love the above question by LinkedIn editor Tequia Burt. It’s a reminder to all of us that it’s good to discover and get inspired by new voices within our industries (and outside of our industries) from time to time. That’s why I […]

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Q&A with Zontee Hou: Building Digital Ad Strategies that Work

My friends at Superside interviewed me for their blog, and I shared several case studies on designing effective digital advertising campaigns. Here’s an excerpt of that conversation: Superside: If there was one key takeaway or piece of advice that you’d want to give creative teams about how to execute a successful digital ad, what would […]

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Lessons in Entrepreneurship for Greater Good Challenge Contestants

I couldn’t be more thrilled to be a judge for the Greater Good Challenge, a business competition, at Columbia University SPS. The team at SPS interviewed me on my advice for students within the competition: As a Strategic Communication alumna and former lecturer on the faculty, can you speak to the importance of persuasion and/or […]

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“Building a Better Content Strategy, Measure by Measure” in Chief Content Officer

Inspired by the key takeaways from my session at ContentTech, my latest article for Chief Content Officer magazine is now out. I hope you’ll take a read and let me know what you think. Build a Better Content Strategy, Measure by Measure Excerpt from the Article: It’s grounded by three core truths: 1. Anything can […]

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The Power of Participation: Scenes from SXSW

It’s day 4 at SXSW, and as always, it’s a seriously dense, information-packed and highly experiential event. Look out for my SXSW diary post after the event on the Convince & Convert blog. In the meantime, I wanted to share a couple of cool experiences where I actually got to participate in the experience. Make the Audience […]

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