I was honored to be interviewed by the fine folks at LinkedIn Marketing Solutions. Thank you to editor Tequia Burt for including me in this great community. Here’s what they had to say: If you’re in marketing, Zontee Hou has a perspective worth listening to. She is a longtime digital marketing veteran who has been running her […]
LONDON! I’m looking forward to speaking with a diverse and progressive group of marketing leaders at MarTechFest Dial Up this April 19-25 on diversity and inclusion in the marketing industry. As the owner of a 100% women, majority-minority marketing agency, it’s my job to make sure we are nurturing the next generation of diverse marketers […]
“When’s the last time you introduced new voices into your LinkedIn feed?” I love the above question by LinkedIn editor Tequia Burt. It’s a reminder to all of us that it’s good to discover and get inspired by new voices within our industries (and outside of our industries) from time to time. That’s why I […]
The fantastic Amanda Milligan, Marketing Director at Fractl Agency, interviewed me recently on their podcast, Cashing in on Content Marketing. We discussed how to get more conversions out of your content marketing and focus on creating content that truly moves the needle. I always like chatting with folks in the industry about their burning questions, […]
Recently, I had a fantastic conversation with the folks over at Superside about digital ad design and what I’ve learned from advising clients over the years. It was such a wide-ranging conversation that, not only did they include some of it in their digital ad guide, but they also put together this blog post featuring […]
My friends at Superside interviewed me for their blog, and I shared several case studies on designing effective digital advertising campaigns. Here’s an excerpt of that conversation: Superside: If there was one key takeaway or piece of advice that you’d want to give creative teams about how to execute a successful digital ad, what would […]
A month or two ago, entrepreneur/lawyer/writer (basically Jill-of-all-trades) Carol Sulkoski reached out to say that she was writing a profile of me for the Craft Industry Alliance. As someone who started my career in the yarn industry and have advised some of the most beloved brands in arts and crafts, it was a joy to […]
I’m always pleased to be recognized as part of the B2B marketing community, because while it’s a less glamorous area of marketing than B2C, it’s just as vital. While I work with both B2B and B2C clients, I love speaking at MarketingProfs B2B Forum because it’s an opportunity to help marketers stretch their wings and […]
It was so much fun to join the folks at Adobe Spark on their Instagram IGTV feed as part of their live speaker series. Not only did we take live questions from viewers, but we also had a really interactive conversation about how marketers of businesses large and small can use metrics to better understand […]
I couldn’t be more thrilled to be a judge for the Greater Good Challenge, a business competition, at Columbia University SPS. The team at SPS interviewed me on my advice for students within the competition: As a Strategic Communication alumna and former lecturer on the faculty, can you speak to the importance of persuasion and/or […]
Inspired by the key takeaways from my session at ContentTech, my latest article for Chief Content Officer magazine is now out. I hope you’ll take a read and let me know what you think. Build a Better Content Strategy, Measure by Measure Excerpt from the Article: It’s grounded by three core truths: 1. Anything can […]
Modern marketing depends on a constant flow of fresh content to capture audiences’ attention, and it’s an endless struggle to find new topic ideas. In this webinar, I was so pleased to join my friends at Meltwater Social for a session to help you learn how to explore social media data to discover the themes […]