See You in Fargo! November 15

It’s the fall of AAF! After an awesome session at AAF Buffalo (thanks to Luminus Media for writing such a fun recap of the event) earlier this month, I’ll be in AAF North Dakota for a talk in November.

In the Fargo area? Be sure to join me for an exciting lunch and learn. As always, I’d love for you to tweet your questions at me (@zontee_hou).

More about the event »

November 15, 2016

11:30am – 1:00pm

Courtyard by Marriott
1080 28th Ave S, Moorhead, MN

The Alchemy of Content Marketing – October 12 in Buffalo

In the last few months, I’ve been all over the country talking to people about digital marketing and content marketing. It’s always fascinating to learn what are the challenges they face and find out how they can use these concepts with their own professions/fields.

With that in mind, I’m excited to be the first speaker in the AAF Buffalo’s new Spotlight Speakers series. If you’re in the Buffalo, NY area, I hope you’ll join me for this engaging evening of learning and networking.

Marketing Your Customers Want: The Alchemy of Content Marketing

Content marketing can help you build your reputation, establish your expertise, and keep your clients coming back for more. In her talk, digital marketing strategist Zontee Hou will give you the low down on how to develop blog posts, videos, ebooks, infographics, and other materials to make your clients’ business sound more exciting than it really is. She’ll also go over ways you can use social media and email marketing to milk those content pieces for all they’re worth.

October 12, 2016
Networking happy hour: 5:30- 6 p.m. | Presentation begins at 6 p.m.

Learn more and get tickets. 

Events, Interviews, and Features: Oh My!

My life has been a whirlwind of activity these last few weeks, and there’s still more to come (brother’s wedding is almost here!).

Before I get swept up in the next swirl of busy-ness, I want to take a few minutes and just share some of the highlights.

Zontee speaking

Incredible Attendees at Social Fresh and Content Marketing World

At both Social Fresh and Content Marketing World, I had the opportunity to present in front of world class marketers who are interested in achieving more in their daily digital marketing efforts. Whether it was about social media measurement or creating engaging content in a regulated industry, I had great conversations with attendees who were eager to put my concepts to play in their own companies.

I also had time to hang out with friends and colleagues like Jay Baer, Daniel Lemin, Lisa Loeffler, Christin Kardos, Ann Handley, Tim Washer, Phil Mershon, and many many more. It’s always a pleasure to be in a room full of people that you can learn from.

Creating Conversations Online

Following Social Fresh, I was gratified to find out that LinkedIn’s marketing blog picked up my slide presentation from that event as one of their “Top Trending Content” pieces.

I was also delighted to be interviewed by Kate Volman for Convince & Convert’s “Talk Digital to Me” series.

Coming Up…

I’ll be heading to Buffalo next month to speak at the AAF Buffalo. If you’re in that area, I hope to see you at the event!

Further Reading & Listening: Augmented Reality Trends

At the end of most of my class sessions, I include a “Further Reading & Listening” materials slide for my students. Occasionally, I will share blog posts that do the same for blog posts I’ve written elsewhere. 

If you read my blog post for Convince & Convert, “3 Augmented Reality Trends Marketers Should Watch“, you may be interested in learning more about AR and how it’s impacting gaming, shopping, and technology. It’s a topic that I think is particularly relevant right now because of the runaway success of Pokémon Go, but also because camera, GPS, screen, and facial recognition technology is all getting more advanced.

Here are a few additional resources that you might find interesting.

The Future of AR is Already in Your Pocket

From 2015’s SXSW, this panel talked about Niantic’s (makers of Pokémon Go and Ingress) CEO discussing the successes and lessons of their first hit game.

An Augmented Reality Mirror Lets You Test Makeup Without Putting It On

In the blog post, I discuss how AR is already being used in retail locations. See it in action, in a video demo in this article from Gizmodo.

The Car Windshield is Turning into a Computer Screen

Bloomberg shares some really interesting insights into how AR is being integrated into car and vehicle technologies, in this article with video.

Sign Up for My Upcoming Webinar: 6 Ways to Grow Your Business Through Blogging

I want to take a minute to thank you for making my 2015 webinar on content marketing for SCORE their most popular ever! Because of its popularity, I’ve been invited back to talk about another topic I’m passionate about.

I’m very pleased to announce that I’ll be once again be joining SCORE, the small business association, to present a FREE webinar: 6 Ways to Grow Your Business Through Blogging on August 23. If you’re interested in building your reputation, supporting existing clients, or generating leads through blogging, you’ll want to check out this webinar.

Learn more »

6 Ways to Grow Your Business Through Blogging
August 23, 1pm EDT
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